Yabang
Pinoy Launches PHmade:
“It’s
Worth Buying For”
Yabang Pinoy intensifies its consumer revolution campaign
through the PHmade movement.
The pioneering Filipino pride movement, through PHmade, yet
again encourages Filipinos to support Filipino ideas, business concepts,
products, and services. The campaign aims to educate Filipinos, through videos,
print materials and events, on the availability and viability of Filipino
brands, and on the positive impact that going local contributes to the economy.
PHmade’s
tagline “It’s Worth Buying For” encourages each Filipino to think twice before spending:
is it really worth buying for? Yabang Pinoy believes that small things, when
done together, can create a big difference. If each Filipino became conscious
of where he spends one peso, he will understand how each choice affects
himself, fellow Filipinos, and the country. PHmade also aspires to influence
Filipino entrepreneurs into supporting local natural and human resources.
Indeed,
patronage of locally made goods and services should be a lifestyle. It enables
homegrown brands to improve and compete against foreign brands. The local
economy also improves as money goes back and forth between consumer and
business, employee and employer. And as more entrepreneurs create, develop, and
expand their businesses, more job opportunities are generated. PHmade
recognizes Filipino ingenuity and the role of each Filipino in nation-building.
PHmade
focuses on seven categories: Produce, Home, Footwear, Fashion, Personal and
Home Care, Food and Beverage, and Entertainment. The campaign will continue to
collaborate with Filipino entrepreneurs and encourage them to continue to
improve their products and services and to always aim for Filipino brands to be
global brands.
PHmade is a
project of Yabang Pinoy, the pioneering Filipino pride movement that started in
2005. As it celebrates its 8th anniversary, the organization
includes it among numerous Filipino pride projects, such as the Y.A.B.A.N.G.
Camp (Youth Achievers Building A Nation of Greatness Camp), Yabang Pinoy Goes
to School, Pinaka-mahabang Todo Patintero, Global Pinoy Bazaar, and many more.
In the 8 years that Yabang Pinoy has immersed itself in various nation-building
activities, it re-affirms its belief that true progress and development in our
country will start once Filipinos begin living a proudly Filipino lifestyle.
Other exhibitors include Agos Pilipinas, Dodong Purontong, Doodled Tees, MY Likha, Rurungan sa Tubon Foundation, DCG Fashion, Babaylan Treasures, Bead It By Mikki, BUG&KELLY,Cultus Couture, Designs By Abby Jocson, Dragonfly Desserts, Whisk, Erb and Chet, Erzullie, Estrellas Manila, HDY Trading, Home and Office Accessories, I love Koi, Kandi Treats, Likhang Artesana Inc., Lotus Bloom,Lulu Swing,Marble and Co., MISISPI, Papelapelap, Pic Season, Polymer Guild of the Philippines, Precious Herbal Pillow, Sabrina, Sewn Sandals, Sinude, Sol Accessories,Manila Sole,Storage Solutions,SUELAS,The Artland Printer,The Greenbean Company,Theo and Philo,Ti & Me Handiworks Co.,TONI & BERNE, Toppicks Clothing, Tribute Shoes, V&M Naturals,Vesti,W.E Garage,Your Unik Xchange, Zeal Carry Enterprises, Zelisse Intimates, Tinywonder Trading,DCG Fashion, Aromateria Scents & Sensibilities, With Love Clothing, Pink Label, Yadu, Kape ni Juan, among others.
Yabang Pinoy invites every Filipino to be part of the PHmade movement. As early as now, save November 10-11 2012 for the 8th Global Pinoy Bazaar - a showcase of Filipino products made with 100% Filipino Love and Pride.